Our Founder

Jessica Hassing - Owner

At the age of 7 she attended her first IndyCar race. The racing bug was caught as she was able to experience racing from a behind the scenes look. Through that she did several school projects about race car driver’s safety with the racing friends she'd made through the years. Those friendships would become life long and the reason Jessica chose a race car instead of a horse at the age of 12 when she got her first go kart.

She raced two different classes, 3 different karts and had numerous podium finishes, a championship and rookie of the year. After 4 years, she hung up her racing shoes and went back to just being a race fan.

At 16, she decided to pursue working for a race team on the management side of the business. With drive and determination, she applied for her first internship with Racing For Kids / Dreyer and Reinbold Racing and was accepted. Realizing after that season that she enjoyed this a lot more than driving she continued to pursue ways to work for a race team at that level.

At 19 she started her own motorsports promotions company. Approximately 10 months later, after a successful first race season in the business, she lost one of her biggest role models in a tragic racing accident. At that time, she stepped back and left the racing life behind. Now almost 5 years later, she's back where she belongs. A thoughtful planner, she is quick to anticipate needs with the flexibility necessary to graciously respond to inquiries and requests from media, team sponsors, team members and guests. No task is too small and no detail is to minor to be ignored. She independently works to support racing venues, drivers and events.

Her racing knowledge and experience puts her a step ahead of others, and her will to do whatever it takes will never disappoint.